Customer engagement: The new imperative for health care

Kelly Miller
Kelly Miller|February 9, 2012

Greetings! My name is Kelly Miller and I am a marketer at SAS, focused specifically on the health care industry for 8 years now.  And what an intriguing industry it is!  Technology and market demands have led to dramatic changes, and now that health care reform is driving innovation, it’s become even more interesting (it’s also one [...]

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SAS implements proactive chat and sees great results

Mary Betts|February 1, 2011

SAS’ Contact Center has been an integral part of our company for over ten years. Composed of fifteen employees, our team services both internal and external customers. Internally we work with our marketing department to provide outbound call support for campaigns and with our sales organization to qualify and route [...]

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Video: Zappos talks culture, success, iPads and relationships

Justin Huntsman
Justin Huntsman|December 15, 2010

I’m excited to publish a new segment of our “Nuts & Bolts of Social Media” video series. In this interview, SAS’ Lori Schafer talks briefly with Michelle Thomas and Jaimee Newberry from Zappos. Michelle, a Senior Brand Marketing Manager, and Jaimee, a Product Manager & UI Designer, both offer up [...]

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Social media success: it all starts with a plan

Deb Orton
Deb Orton|September 16, 2010

Okay, I admit it, I’m old school. In my office, every good plan begins at the white-board. And the more complex the plan, the more colors are used. Today’s whiteboard session was about the integration of Social Media in to one of our largest events, the Premier Business Leadership Series which [...]

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Paying attention to customers

John Balla
John Balla|August 3, 2010

It’s no secret that SAS enjoys a high degree of customer loyalty and it’s also well known that part of what drives that loyalty is driven by how much we pay attention to our customers. This devotion to our customers is helping to ensure that we deliver on our promise [...]

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SAS and Sword Ciboodle transform the call center

Justin Huntsman
Justin Huntsman|June 15, 2010

Today I am happy to present a timely guest blog post from Toshi Tsuboi. Toshi is a SAS Customer Intelligence Product Manager, and is closely involved with the recently announced SAS and Sword Ciboodle partnership. When Toshi came to me to discuss a guest post on this topic, I couldn’t [...]

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Proud to work with 1-800-FLOWERS.COM

Alison Bolen
Alison Bolen|May 3, 2010

When you have favorite customers, you get excited to see them do exciting things. That’s how I felt about seeing 1-800-FLOWERS.COM President Chris McCann on the CBS prime time show Undercover Boss. The reality show disguises corporate executives and sends them undercover as rank-and-file employees to learn what it’s like [...]

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The benefits of bellyaching online

Alison Bolen
Alison Bolen|April 8, 2010

A little less than two years ago on the sascom voices blog, I argued that even social media enthusiasts should be listening more to social media curmudgeons like Tom Davenport. Tom is best known in SAS circles for co-authoring the books Competing on Analytics: The New Science of Winning and [...]

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SXSW: Future 15 Social Business Panel moderated by David Meerman Scott

David B. Thomas|March 16, 2010

The purpose of this panel was to give some visibility to areas of business that are being affected by social media, outside of the traditional marketing and PR stories we’re used to hearing. The panel was moderated by David Meerman Scott, (@dmscott) author of The New Rules of Marketing & [...]

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