5 Tips for aligning your content strategy to your digital strategy

Will Waugh
Will Waugh|April 25, 2011

As a B2B marketing organization that promotes market-leading business analytics software and services, we at SAS have encountered the challenges that stem from our customer’s changing buy-cycle habits, as more and more turn to online channels for their research, evaluation, and consideration phases. We talk about these challenges in the [...]

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Fresh Views on Marketing Relevance from Charlene Li

John Balla
John Balla|February 16, 2011

I recently had the privilege to work with Charlene Li, one of our industry’s thought leaders, on a Webinar that SAS sponsored and the American Marketing Association produced, titled “Drive Marketing Relevance in Today’s Digital World.” The SAS host and architect of the discussion’s content was Jonathan Hornby, one of [...]

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The digital marketing era requires a new definition of best

Deb Orton
Deb Orton|October 5, 2010

The issues marketers face are daunting. Let’s talk about three. Email. Response and opt out rates are awful. So we struggle to push thru the noise and stand out. We work to develop a strong list, message, and call-to-action. But we can’t know for certain if our offer will resonate [...]

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Northern Tool + Equipment: Creating better and more profitable campaigns

Larry Mosiman|September 24, 2010

As a kid growing up on the farm, I knew the difference between good quality tools and cheap imitations. Farm equipment was very unforgiving to tools, so the cheap imitations wouldn’t last long. Fast-forward to being an adult living in a suburb of Minneapolis, and I quickly became a fan [...]

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Optimizing the optimizers

Peter Dorrington
Peter Dorrington|September 7, 2010

I came across this blog by Jim Sheppard (@seosheppard) last week; The Evolution of SAS and Search Engine Marketing, featuring a video by Dr. Pat Stroh – VP, Analysis & Decision Support at IMPAQT.   IMPAQT ‘specialize in the data-rich, Search-specific area of online marketing’ and in the video they [...]

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