Banking segmentation and the Super Bowl

Felicia Ramsey
Felicia Ramsey|February 7, 2012

As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials.  The $3.5M spent [...]

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MarketingProfs B2B: Driving and Measuring B2B Conversations, Leads and Sales with Social Media

David B. Thomas|May 5, 2010

My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best. [...]

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MarketingProfs B2B: Getting Strategic with Your Brand

David B. Thomas|May 5, 2010

My notes from the MarketingProfs B2B panel “Getting Strategic with Your Brand.” Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with [...]

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MarketingProfs B2B: One-to-One Therapy - Twitter and Email Advice

David B. Thomas|May 4, 2010

One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe, [...]

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MarketingProfs B2B: It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents

David B. Thomas|May 4, 2010

My notes from the MarketingProfs panel “It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents” Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital [...]

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MarketingProfs B2B: Proven Success Stories Integrating Social Media into Overall Strategy

David B. Thomas|May 4, 2010

I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my [...]

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Integrating Social Media into Your Marketing Strategy to Gain a Greater Response

David B. Thomas|October 22, 2009

My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O’Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman’s, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam [...]

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My perspective on Blogworld as an enterprise B2B social media practitioner

David B. Thomas|October 17, 2009

I’m in one of the last few sessions at Blogworld. I’ve hit the point of overload. I truly appreciate all the time and effort all the speakers and organizers have put into making this an incredibly useful and practical event. I love how much people are willing to share. I [...]

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Notes from Jeremiah Owyang's social media for business presentation at Blogworld

David B. Thomas|October 17, 2009

Jeremiah Owyang from Altimeter Group led a fascinating panel at Blogworld today titled “Where Are We Going? The Future of Social Media & Business.” As I did yesterday with Chris Brogan’s session, I’m posting my tidied-up notes here. This session was without a doubt a call to action for corporate [...]

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"We've got to get on Twitter right away!"

David B. Thomas|October 9, 2009

Sometimes people don’t want to hear that social media takes time and effort. I made this short video after seeing the “social media guru” video on YouTube done with the same tool from Xtranormal. Please note: If I work with you and you see any resemblance to any conversation we’ve [...]

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