Wilson Raj
Wilson Raj RSS
Global Director, Customer Intelligence

Wilson Raj is the Global Director of Customer Intelligence at SAS. His responsibilities include collaborating with industry leaders, customers, alliances, sales, marketing and product teams to establish, evolve and evangelize SAS’s growth strategy for analytics-driven marketing capabilities.

With twenty years of experience in multiple industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating advertising, digital marketing, social media, multi-channel relationship marketing and public relations. He has held global leadership positions in marketing at Fortune Global 500® companies such as Microsoft, Novell. Medtronic, Philips, Ameritech (now AT&T Midwest). He also served in digital strategy roles at Publicis and also at VML and Wunderman—as part of Young & Rubicam Group at WPP.

Raj holds a B.A. in English and an M.B.A. from Brigham Young University, and a Certificate-in-Education from the Institute of Education in Singapore.

Recent Posts

SAS 360 Discover: Elevating the role of customer insights for confident digital marketing

Generating rich customer insights – the centerpiece of successful marketing efforts – is more arduous and crucial in today’s digitally ... Read More

SAS named a winner on the 2016 CRM Watchlist

Consider the last email or digital ad you received from a favorite retailer. It may have included an offer to ... Read More

Data privacy can be a trick or treat

Marketers are walking a tightrope today with data privacy issues: Data can simultaneously bring customers and brands together and further ... Read More

Tell a financial story when measuring customer experience

In our fast changing, increasingly digital world, building a strong customer relationship is the lynchpin to building a great business. ... Read More

Boost digital marketing returns with marketing optimization

According to the recent 2013 Marketing Performance Management Survey by Forrester, ITSMA and VisionEdge, marketers still have a long way ... Read More

Two ways analytics help maximize digital marketing impact

In the last decade, CMOs have made great strides in elevating their stature. According to the latest SpencerStuart survey, CMO ... Read More

Three ways big data aligns the CMO and CIO

New research by the CMO Council and SAS, entitled "Big Data's Biggest Role: Aligning the CMO & CIO," shows more ... Read More

Future-proof your business with social media analytics

Businesses can no longer ignore the importance of social networking and social capabilities as part of their enterprise applications. According ... Read More

SAS and aiMatch bring advanced analytics to digital advertising

In the digital advertising space publishers—large and small—are operating in a complicated, fragmented environment, affected by the impact of digital, ... Read More