I am a senior field marketer for Customer Intelligence at SAS, and I am excited to be a part of marketing’s evolution from primarily an art form to a mix of art & science. My experience spans outside sales, sales management and marketing so I share perspectives from both sides of the fence. I also worked for other major software companies throughout my career. I feel that there is no better time to be in Marketing! It is so dynamic and ever changing making it the best place to be in a career. I make it a point to learn something new every day! I live, work, and play as a native of Chicago so you can call me a “City Boy” anytime. I enjoy camping, church leadership, community work, dogs, exercise, music, nurturing our youth, traveling and volunteering. I live by the FISH philosophy- Be There; Make Their Day; Play; and Choose Your Attitude. I strive to make this world a better place for generations to come. Thanks for following me! You can also find me on Twitter at @jfhartwig or LinkedIn at http://www.linkedin.com/pub/jim-hiepler-hartwig/1/baa/225 .
Recently, I attended a symposuim hosted by the Calvin Institute with my wife. Some of the many sessions I attended focused on how to create an awesome worship experince. By hearing many of the different musicians perform live, I noticed how the art and science of music enhanced the message. Music brought the message
We as marketers always try to secure the customer at the center of our universe. We learned this basic truth from early years as marketers but often times we stray from that guiding principal. We get distracted by product development, product innovation, chasing that next shiny object and the buzz we can
When I think of digital assets, I become quickly overwhelmed. Just the volume of digital assets is mindboggling, without even accounting for how many individuals touch each digital asset before it is complete. Added complexity comes from organizational factors, such as legal review and standards, other internal departments' needs, multiple locations, subsidiaries,
What does the future hold for digital marketing? If you looked into your crystal ball, what would it reveal to you? Where will you spend scarce marketing dollars for maximum impact? Will you allocate the bulk of your marketing budget to traditional campaigns, or to digital channels? We gained an
Springtime...Baseball...Hot Dogs...Peanuts...Coke... I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park. My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying "Things go better
Marketers all focus on what we think our customers will like. We analyze mountains of data, look at what our competition is doing, ask our staff for ideas, look at past year's marketing campaigns, look at our facilties/products, hire outside consultants......and the list goes on and on. But with all this analysis going on, one
Understanding the customer is more and more complex with each passing every day, especially due to the ever-increasing amoung of customer data - generating what is commonly known as "Big Data." Adding to the complexity is all the unstructured data from social media, which happens to be highly relevant to understanding the customer. So
Hi everyone! I am Jim Hiepler-Hartwig, the newest member of the SAS Customer Intelligence marketing team, and I am happy to be a new contributor to this blog. In previous roles, I've held positions in both sales and marketing, and much of my focus in the last few years has been on manufacturing and consumer
