For Insurers, social media is no longer just for marketing. As Hurricane Isaac threatens in the Gulf of Mexico, many proactive insurance companies are using social media to communicate with customers; offering insight on preparing for the storm, tracking the radar, and offering instructions on how to file a storm-related
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Insurers eye Hurricane Isaac and the storm of social media
For financial services companies, the customer rules!
We just completed our largest annual event for Financial Services, the SAS Financial Services Executive Summit, where the theme was using analytics to drive innovation and create change. Even in the earliest stages of planning, it was clear that the customer would loom large in our content because that’s what’s
Banking segmentation and the Super Bowl
As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent