I’m a field marketer for SAS covering the banking and insurance industries. I handle the marketing strategy and campaigns for the U.S with a focus on analytics and customer intelligence. My passion is digital marketing, advertising and finding creative ways to help sales drive revenue. I have almost 20 years of B2B marketing and communications experience working in the high tech industry. Follow me on Twitter @fecramsey or connect via LinkedIn at www.linkedin.com/in/feliciaramsey
For Insurers, social media is no longer just for marketing. As Hurricane Isaac threatens in the Gulf of Mexico, many proactive insurance companies are using social media to communicate with customers; offering insight on preparing for the storm, tracking the radar, and offering instructions on how to file a storm-related
We just completed our largest annual event for Financial Services, the SAS Financial Services Executive Summit, where the theme was using analytics to drive innovation and create change. Even in the earliest stages of planning, it was clear that the customer would loom large in our content because that’s what’s
As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent
