Social media analytics. Just another data source?

Duke University and the American Marketing Association recently released their latest survey results that reflect some interesting things about marketing, social media and the economy. In particular, these two points stood out: CMOs have more optimism for their own company than they do for the economy as a whole. CMOs […]

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Treating people like people

This piece, written by Becky Graebe from our Internal Communications team, was recently published on our SAS Wide Web intranet. I thought it was worth posting here as well. Take a look at the technology market, and you’ll find countless companies ponying up billions in cash to acquire new tools […]

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