Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior. Those were my thoughts after reading the Businessweek article, “Facebook Sells [...]
About this blog
Tagsaccenture Analytics banking big analytics big data blogging business analytics cmo customer intelligence data visualization digital age digital economy downturn economic downturn economic recovery Economics employee satisfaction Environment facebook fortune fraud good to great healthcare high-performance analytics ibm innovation intelligence quarterly jim collins JMP Opinion opportunity premier business leadership series public sector recovery retail risk SAS social media socialmedia software as a service Statistics sustainability transatlantic economy twitter World Economic Forum
The Intelligence Quarterly magazine is published four times a year under the direction of Executive Vice President Mikael Hagstrom. Here, you can read Hagstrom's take on current and past themes covered in the magazine.
Subscribe to this blog
Mikael’s latest tweets