Beyond technology: How we integrate for digital marketing

A new report from the CMO Council details the impacts of marketing technology, with a focus on integrated technology strategies. The two most important concepts in the report are easily found highlighted in its title: Quantify how well you unify.  First, some results from the study that jumped out at […]

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Five crucial behaviors of a true social business

Social media has changed the way we consume and interact with information. It’s not just a change in the way we write and read using short bursts of information that match our attention spans. It’s also a change in the way we interact with brands online. Consumers want to understand, […]

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Has Facebook changed the advertising model?

Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior. Those were my thoughts after reading the Businessweek article, “Facebook Sells […]

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Should CMOs be blogging?

I’ve yet to earn my place on this list of Top CMOs who Twitter, but I was proud to be mentioned recently in John Ellet’s post, 5 Good CMO blogs. I admitted in the comments there that it took me awhile to embrace social media, but I’m glad I made […]

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The same old, same old still isn’t old

Last week in Mexico City was a pretty typical week for me in a lot of ways: customer site visits, press interviews and an executive breakfast. Even the topics that customers wanted to discuss in Mexico were similar to what we’ve been discussing in other locations: primarily social media, customer […]

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Spain, spam, hash and analytics

We just finished our Premier Business Leadership Series event in Berlin, and it was very successful. But before I bring you up to date on that, I’m still thinking about our experiences at our recent analyst conference. Every year we hold an analyst conference in the US and one in […]

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Is Twitter a waste of my time?

I find Twitter fascinating, both as part of the undeniable new reality of corporate communications and marketing, but also from a business perspective. Like a lot of other people, I’m waiting to see how the Twitter business model shakes out. I’m also fascinated by how immature Twitter is from a […]

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Twitter crash course

We held our annual analyst conference recently in Steamboat Springs. It was the biggest one we've ever had, not because we did additional recruiting, but because of the demand for knowledge of what's going on in the analytics space. It was probably the best-run conference and agenda we've ever had […]

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Is blogging a waste of my time?

I started this blog about four months ago. It’s been both energizing and vexing. It’s energizing because I like the mental break that I get from putting things on hold and thinking in a different way about what I’m doing and what SAS is doing. It’s vexing because it takes […]

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