Has Facebook changed the advertising model?

Jim Davis
Jim Davis|September 28, 2010

Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior. Those were my thoughts after reading the Businessweek article, “Facebook Sells [...]

Post a Comment

Should CMOs be blogging?

Jim Davis
Jim Davis|September 15, 2010

I’ve yet to earn my place on this list of Top CMOs who Twitter, but I was proud to be mentioned recently in John Ellet’s post, 5 Good CMO blogs. I admitted in the comments there that it took me awhile to embrace social media, but I’m glad I made [...]

Post a Comment

The same old, same old still isn’t old

Jim Davis
Jim Davis|August 31, 2010

Last week in Mexico City was a pretty typical week for me in a lot of ways: customer site visits, press interviews and an executive breakfast. Even the topics that customers wanted to discuss in Mexico were similar to what we’ve been discussing in other locations: primarily social media, customer [...]

Post a Comment

Spain, spam, hash and analytics

Jim Davis
Jim Davis|July 1, 2010

We just finished our Premier Business Leadership Series event in Berlin, and it was very successful. But before I bring you up to date on that, I’m still thinking about our experiences at our recent analyst conference. Every year we hold an analyst conference in the US and one in [...]

Post a Comment

Is Twitter a waste of my time?

Jim Davis
Jim Davis|April 5, 2010

I find Twitter fascinating, both as part of the undeniable new reality of corporate communications and marketing, but also from a business perspective. Like a lot of other people, I’m waiting to see how the Twitter business model shakes out. I’m also fascinated by how immature Twitter is from a [...]

Post a Comment

Twitter crash course

Jim Davis
Jim Davis|March 23, 2010

We held our annual analyst conference recently in Steamboat Springs. It was the biggest one we’ve ever had, not because we did additional recruiting, but because of the demand for knowledge of what’s going on in the analytics space. It was probably the best-run conference and agenda we’ve ever had [...]

Post a Comment

Is blogging a waste of my time?

Jim Davis
Jim Davis|September 24, 2009

I started this blog about four months ago. It’s been both energizing and vexing. It’s energizing because I like the mental break that I get from putting things on hold and thinking in a different way about what I’m doing and what SAS is doing. It’s vexing because it takes [...]

Post a Comment