Facebook isn’t changing advertising. Rather, online behavior is changing advertising. And data analysis is changing advertising. But the biggest change in advertising – which we’re still just beginning to experience – comes with the ability to analyze online behavior. Those were my thoughts after reading the Businessweek article, “Facebook Sells [...]
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The Intelligence Quarterly magazine is published four times a year under the direction of Executive Vice President Mikael Hagstrom. Here, you can read Hagstrom's take on current and past themes covered in the magazine.
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