The best gift for retailers this season: analytics

It’s that time of year again, and I have retail on my mind. Not only because we’re reaching the peak of the holiday buying season, but because we at SAS are getting ready for one the biggest events on our calendar, the National Retail Federation tradeshow in January. As I’m […]

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How do you market to a humbug?

Holiday marketing this year is interesting. With special offers online, competitive shipping rates and more click & collect options, we all know that in-store shopping is no longer the only game in town. Traditionally, retailers have spent a lot of their marketing budgets trying to draw people into stores on big […]

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When it rains, it pours

I have a call once a week with some folks on our communications team to talk about upcoming issues and activities, and to kick around my ideas for this blog. On our call this week, two of us were in the car on our way to the office, trying to […]

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Guessing vs. Knowing

I recently had the opportunity to spend a full day with one of our European retail customers. We met with more than 50 of its managers to talk about some of the challenges facing its industry – and some of the approaches (processes, technology, etc.) that leaders are using to […]

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