Why the FORTUNE 'Best Companies to Work For' award matters in social media

If you follow SAS news at all, you probably noticed that SAS ranked No.1 on the FORTUNE 2011 100 Best Companies to Work For list for the second year in a row. Last year, when FORTUNE honored SAS with the title, I provided my "So What" perspective, explaining why employee […]

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Why employees come first - even before customers

I’ve been hearing this mantra a lot lately that “customer service is the new marketing.” The theory goes something like this: If you treat customers well, they will be more apt to say great things about your brand and promote your products for you. I’m a big believer in customer […]

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