Should CMOs be blogging?

I’ve yet to earn my place on this list of Top CMOs who Twitter, but I was proud to be mentioned recently in John Ellet’s post, 5 Good CMO blogs. I admitted in the comments there that it took me awhile to embrace social media, but I’m glad I made […]

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Social media analytics. Just another data source?

Duke University and the American Marketing Association recently released their latest survey results that reflect some interesting things about marketing, social media and the economy. In particular, these two points stood out: CMOs have more optimism for their own company than they do for the economy as a whole. CMOs […]

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Private CMOs have more fun

I often wonder what the life of a CMO is like in a publicly-traded company. From a marketing standpoint they’re constrained by SEC, Safe Harbor and Sarbanes-Oxley. They have to be very cautious in their forward-looking statements. Does that suppress their ability to paint a vivid picture for their customers? […]

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