Jim Davis
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Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.

Recent Posts

How to stand out in a world of in-memory, analytics and data visualization

If you do a quick comparison of today’s big data vendors, everyone looks pretty similar on the surface. Especially if you check the glossy brochures ... Read More

Are you resolving to be analytical this year?

For the last few weeks, the RSS news feeds I follow have been filled with articles about businesses and individuals taking stock of their accomplishments ... Read More

Here’s to more questions – and answers – in 2013

I’m sensing a theme as I look over my posts on this blog from the last year. The top five posts give you a good ... Read More

High performance does not have to equal high cost

What does it cost to tackle big data? Do you need to make a major investment to build a high-performance architecture? The short answer is ... Read More

What is the real reward of a great work place?

My last few posts here have talked about analytics and the role of analytics in changing and improving the organization. Of course, none of that ... Read More

Our desire to know

… there are rare occasions when history matches the complexity of the world with just the right technology, innovation and leadership … Do you ... Read More

Turn marketing into a creative, analytical process

Just a quick post this morning to draw your attention to a smart marketing article you don’t want to miss. It’s written by my colleague ... Read More

What kind of big data problem do you have?

Does it seem like almost everything is a “big data” problem right now? And nearly every vendor is offering big data or big analytics solutions? ... Read More

How to transform big data from an obstacle into an asset

In your organization, is “big data” an obstacle or an asset? Or is it still just a buzzword you’re trying to understand? A small group ... Read More

What is a data scientist? And do you really need one?

Regardless of the down economy, the amount of data being captured and stored didn’t slow down in the last few years. If anything, it has ... Read More