Jim Davis
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Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.

Recent Posts

Five crucial behaviors of a true social business

Social media has changed the way we consume and interact with information. It’s not just a change in the way we write and read using ... Read More

Big data benefits in the news

In my last post, I talked about big data blunders in the news. Today’s post is its opposite. It’s only fair to follow up that ... Read More

Big data blunders in the news

Facebook’s mood manipulation experiment is the latest big data blunder in the news. In 2012, the social networking site altered news feeds for thousands of ... Read More

Why business leaders can’t ignore modernization

  I talked about modernization on this blog a few months ago, and I’ve continued to hear from customers about their plans to modernize their ... Read More

What can you build in a day?

It’s true. Rome wasn’t built in a day. But the latest app on your smart phone might have been. How do I know? I recently ... Read More

Interesting things about the Internet of Things

You’ve probably heard about the Internet of Things.  It’s this concept that devices connected to the Internet can stream data back and forth, essentially communicating ... Read More

What is modernization and how will you modernize?

SAS has been around 38 years. The way that we apply analytics to business problems continues to evolve, and the hardware and software available to ... Read More

How to innovate faster than the fraudsters

Fraud and security intelligence is probably one of the fastest growing areas for analytics. In fact, SAS saw a 44 percent growth in the sale ... Read More

A new information revolution

Eight years ago I co-authored "Information Revolution," one of the first books to describe a comprehensive approach to managing data for decision making. My co-authors ... Read More

Tech watch 2014

If you’re like most business leaders, you've spent the last couple of years educating yourself about big data and analytics. After all, trend watching isn’t ... Read More