Jim Davis
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Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.

Recent Posts

How do you market to a humbug?

Holiday marketing this year is interesting. With special offers online, competitive shipping rates and more click & collect options, we all know that in-store shopping is ... Read More

Entrepreneurs, do you really need an exit strategy?

Young entrepreneurs who master the two-minute elevator pitch know the key points to hit include: Describing an unmet market need. Explaining how you're ... Read More

Beyond technology: How we integrate for digital marketing

A new report from the CMO Council details the impacts of marketing technology, with a focus on integrated technology strategies. The two most important concepts ... Read More

Can analytics play a role in cybersecurity?

In the same week, my local newspaper ran a story about the hacking of celebrities’ cell phone photos and a separate story about a data breach ... Read More

How are analytics moving the world?

Over the past few years, I’ve talked a lot about analytics culture. In speeches, in conversations with customers and even in posts on this blog, ... Read More

Five crucial behaviors of a true social business

Social media has changed the way we consume and interact with information. It’s not just a change in the way we write and read using ... Read More

Big data benefits in the news

In my last post, I talked about big data blunders in the news. Today’s post is its opposite. It’s only fair to follow up that ... Read More

Big data blunders in the news

Facebook’s mood manipulation experiment is the latest big data blunder in the news. In 2012, the social networking site altered news feeds for thousands of ... Read More

Why business leaders can’t ignore modernization

I talked about modernization on this blog a few months ago, and I’ve continued to hear from customers about their plans to modernize their analytical ... Read More

What can you build in a day?

It’s true. Rome wasn’t built in a day. But the latest app on your smart phone might have been. How do I know? I recently ... Read More