Jim Davis
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Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.

Recent Posts

Is big data over hyped?

We’ve definitely hit the point in the “big data” hype cycle where people are looking critically at the term and asking what all the fuss ... Read More

SAS = analytics. Analytics = hot.

The analytics market is hot. We’ve been saying that for a while now, and so have many industry experts. If you didn’t believe it before ... Read More

Retail: the “sophisticated numbers game”

Are you a last-minute holiday shopper? Or the type that has everything bought, wrapped and tagged before Thanksgiving? It's safe to say, I do all ... Read More

Inspired by Facebook: Five ways to create a culture of innovation

Visitors to the SAS campus in Cary, NC often walk away feeling inspired by our corporate culture and our creative surroundings. I felt the same ... Read More

What do retail banking customers want?

What do retail banking customers want? SAS, along with partner Cognizant, recently sponsored two consumer focus groups to answer that question. Conducted by The Bank ... Read More

Stop asking, Why? And start asking, What if?

A few years ago, we had this big debate between the terms business intelligence and business analytics – and which one was more accurate or ... Read More

Five tips for introducing analytics into your organization

What is the best way to become an analytic organization? Is there a tipping point of acceptance when funding opens up for analytic projects and ... Read More

“I didn’t know you could do that”

Here we are in the second half of the year already. I don’t want to toot our own horns too much, but I do think ... Read More

The answers are in the art

Recently, we’ve been working with meeting facilitators at our Power Series events who set up these giant white boards and document discussions among attendees ... Read More

What the iCloud means for the enterprise

As many of you know, I’m a bit of an Apple fanatic. So it won’t come as a surprise to you that I watched yesterday’s ... Read More