Jim Davis
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Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.

Recent Posts

You can’t prevent cybercrime – but you can stop it with network anomaly detection

Network anomaly detection is an analytical technique for identifying and stopping cyberattacks before your data has been compromised. Since it’s getting harder and harder to ... Read More

What makes your corporate culture global?

As the borders of commerce disappear, some economists have argued that the global economy makes us all global companies. But how do you become a ... Read More

Doing good with data and analytics

You don’t have to look any further than your smartphone to know you can use data and analytics for some pretty frivolous things. Consider something ... Read More

Why you need thick data and thin data

I’ve been running across the term “thick data” lately and even came across a definition earlier this week from Word Spy, an online glossary that ... Read More

Bringing Hadoop into the mainstream

Remember when the morning talk show hosts started talking about Twitter? That was weird at first. But now, even your small, home-town news stations have ... Read More

What's your defense against cyberattacks?

Sophisticated cyberattacks are on the rise. And cybersecurity professionals are in demand. There’s a real shortage of talent in both the public and private sector, ... Read More

Is Hadoop a storage platform or an analytics architecture?

Hadoop is everywhere. It’s changing the way we store and analyze data – and it’s changing the IT landscape. One of the analysts we work ... Read More

5 questions to prepare you for the Internet of Things

In my last post, I talked about the Internet of Things, and how the data streaming from cars, planes and industrial machines can be used ... Read More

The Internet of Things is not just for consumers

One of the buzzwords we continue to hear a lot about is the Internet of Things. Most of us have heard the term by now, ... Read More

How do you market to a humbug?

Holiday marketing this year is interesting. With special offers online, competitive shipping rates and more click & collect options, we all know that in-store shopping is ... Read More