~ This article is co-authored by Biljana Belamaric Wilsey and Teresa Jade, both of whom are linguists in SAS' Text Analytics R&D. When I learned to program in Python, I was reminded that you have to tell the computer everything explicitly; it does not understand the human world of nuance
You might have lots of data on lots of customers, but imagine if you could suddenly add in a huge dollop of new, highly informative data that you weren’t able to access before. You could then use analytics to extract some really important insights about these customers, allowing you to
We’ve all been there. You’ve knuckled down, cleaned out the garage, the attic, and that cupboard under the stairs, thrown away a ton of stuff, only to need it again the very next week. Until recently, that’s exactly what many businesses did with their data. The data explosion has radically
