The benefits of big data often depend on taming unstructured data. However, in international contexts, customer comments, employee notes, external websites, and the social media labyrinth are not exclusively written in English, or any single language for that matter. The Tower of Babel lives and it is in your unstructured
You have to be "in it to win it" as they say. This is becoming the case for many organisations that need to start using data to make better, evidence-based business decisions. Today, using analytics is not so much a data lottery as a data necessity. Some businesses may not
~ This article is co-authored by Biljana Belamaric Wilsey and Teresa Jade, both of whom are linguists in SAS' Text Analytics R&D. When I learned to program in Python, I was reminded that you have to tell the computer everything explicitly; it does not understand the human world of nuance
