Tag: Customer segmentation and clustering using SAS Enterprise Miner

Shelly Goodin 0
SAS author's tip: Profiling of customers and prospects

This week's SAS tip is from Randy Collica and his book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition. Randy, a Senior Solutions Architect for SAS, is extremely knowledgeable. His current interests include clustering and ensemble models, knowledge and data engineering, missing data and imputation, and text mining techniques for

Shelly Goodin 0
SAS author's tip: Using text mining in CRM Applications

This week's SAS author's tip comes from Randy Collica and his new book Customer Segmentation and Clustering Using SAS Enterprise Miner, Second Edition. Randy, a Senior Solutions Architect for SAS, is extremely knowledgeable and approachable. In his new book, Randy uses SAS Enterprise Miner and the most commonly available techniques for customer