As you might have heard, sasCommunity.org -- a wiki-based web site that has served as a user-sourced SAS repository for over a decade -- is winding down. This was a difficult decision taken by the volunteer advisory board that runs the site. However, the decision acknowledges a new reality: SAS professionals have many modern options for sharing and promoting their professional work, and they are using those options. In 2007, the birth year of sasCommunity.org, the technical/professional networking world was very different than it is today. LinkedIn was in its infancy. GitHub didn't exist. SAS Support Communities (communities.sas.com) was an experiment just getting started with a few discussion forums. sasCommunity.org (and its amazing volunteers) blazed a trail for SAS users to connect and share, and we'll always be grateful for that.
Even with the many alternatives we now have, the departure of sasCommunity.org will leave a gap in some of our professional sharing practices. In this article, I'll share some ideas that you can use to fill this gap, and to extend the reach of your SAS knowledge beyond just your SAS community colleagues. Specifically, I'll address how you can make the biggest splash and have an enduring impact with that traditional mode of SAS-knowledge sharing: the SAS conference paper.
Extending the reach of your SAS Global Forum paper
Like many of you, I've written and presented a few technical papers for SAS Global Forum (and also for its predecessor, SUGI). With each conference, SAS publishes a set of proceedings that provide perpetual access to the PDF version of my papers. If you know what you're looking for, you can find my papers in several ways:
- On the dedicated proceedings page for each conference year. For example, here's the collection from SAS Global Forum 2017.
- By searching the SAS support site, using the proper keywords that relate to my topics.
- By searching lexjansen.com -- a labor-of-love website by Lex Jansen, who indexes and makes it easy to find virtually all SAS-related conference papers.
All of these methods work with no additional effort from me. When your paper is published as part of a SAS conference, that content is automatically archived and findable within these conference assets. But for as far as this goes, there is opportunity to do so much more.
Write an article for SAS Support Communities
sasCommunity.org supported the idea of "presenter pages" -- a mini-destination for information about your conference paper. As an author, you would create a page that contains the description of your paper, links to supporting code, and any other details that you wanted to lift out of the PDF version of your paper. Creating such a page required a bit of learning time with the wiki syntax, and just a small subset of paper presenters ever took the time to complete this step. (But some prolific contributors, such as Art Carpenter or Don Henderson, shared blurbs about dozens of their papers in this way.) Personally, I created a few pages on sasCommunity.org to support my own papers over the years.
SAS Support Communities offers a similar mechanism: the SAS Communities Library. Any community member can create an article to share his or her insights about a SAS related topic. A conference paper is a great opportunity to add to the SAS Communities Library and bring some more attention to your work. A communities article also serves as platform for readers to ask you questions about your work, as the library supports a commenting feature that allows for discussion.
Since sasCommunity.org has announced its retirement plans, I took this opportunity to create new articles on SAS Support Communities to address some of my previous papers. I also updated the content, where appropriate, to ensure that my examples work for modern releases of SAS. Here are two examples of presentation pages that I created on SAS Support Communities:
- Doing more with SAS Enterprise Guide automation (supporting a paper from 2012)
- Create your own client apps with SAS Integration Technologies (supporting a paper from 2013)
When you publish a topic in the SAS Communities Library, especially if it's a topic that people search for, your article will get an automatic boost in visitors thanks to the great search engine traffic that drives the communities site. With that in mind, use these guidelines when publishing:
- Use relevant key words/phrases in your article title. Cute and clever titles are a fun tradition in SAS conference papers, and you should definitely keep those intact within the body of your article. But reserve the title field for a more practical description of the content you're sharing.
- Include an image or two. Does your paper include an architecture diagram? A screen shot? A graph or plot? Use the Insert Photos button to add these to your article for visual interest and to give the reader a better idea of what's in your paper.
- Add a snippet of code. You don't have to attach all of your sample code with hundreds of program lines, but a little bit of code can help the reader with some context. Got lots of code? We'll cover that in the next section.
To get started with the process for creating an article...see this article!
Share your code on GitHub
SAS program code is an important feature in SAS conference papers. A code snippet in a PDF-style paper can help to illustrate your points, but you cannot effectively share entire programs or code libraries within this format. Code that is locked up in a PDF document is difficult for a reader to lift and reuse. It's also impossible to revise after the paper is published.
GitHub is a free service that supports sharing and collaboration for any code-based technology, including SAS. Anyone who works with code -- data scientists, programmers, application developers -- is familiar with GitHub at least as a reader. If you haven't done so already, it might be time to create your own GitHub account and share your useful SAS code. I have several GitHub repositories (or "repos" as we GitHub hipsters say) that are related to papers, blog posts, and books that I've written. It just feels like a natural way to share code. Occasionally a reader suggests an improvement or finds a bug, and I can change the code immediately. (Alas, I cannot go back in time and change a published paper...)
List your published work on your LinkedIn profile
So, you've presented your work at a major SAS conference! Your professional network needs to know this about you. You should list this as an accomplishment on your resume, and definitely on your LinkedIn profile.
LinkedIn offers a "publication" section -- perfect for listing books and papers that you've written. Or, you can add this to the "projects" section of your profile, especially if you collaborate with someone else that you want to include in this accomplishment. I have yet to add my entire back-catalog of conference papers, but I have added a few recent papers to my LinkedIn profile.
Bonus step: write about your experience in a LinkedIn article
Introspection has a special sort of currency on LinkedIn that doesn't always translate well to other places. A LinkedIn article -- a long-form post that you write from a first-person perspective -- gives you a chance to talk about the deeper meaning of your project. This can include the story of inspiration behind your conference paper, personal lessons that you learned along the way, and the impact that the project had in your workplace and on your career. This "color commentary" adds depth to how others see your work and experience, which helps them to learn more about you and what drives you.
Here are a few examples of what I'm talking about:
- Susan Slaughter (coauthor of The Little SAS Book) talks about her paper/presentation about SGPLOT.
- Here's a LinkedIn article that I wrote about a SAS Global Forum video series that I host -- a sort of "behind the scenes" story.
- And you should connect with/follow our favorite "SAS Nerd" Kirk Lafler. He's a master at sharing his SAS content on LinkedIn.
It's not about you. It's about us.
The techniques I've shared here might sound like "how to promote yourself." Of course, that's important -- we each need to take responsibility for our own self-promotion and ensure that our professional achievements shine through. But more importantly, these steps play a big role helping your content to be findable -- even "stumble-uponable" (a word I've just invented). You've already invested a tremendous amount of work into researching your topic and crafting a paper and presentation -- take it the extra bit of distance to make sure that the rest of us can't miss it.