The First Law of Data Quality explained the importance of understanding your Data Usage, which is essential to the proper preparation required before launching your data quality initiative. The Second Law of Data Quality explained the need for maintaining your Data Quality Inertia, which means a successful data quality initiative requires a

The First Law of Data Quality explained the importance of understanding your Data Usage, which is essential to the proper preparation required before launching your data quality initiative. This makes sure that you neither climb every data mountain, nor make a mountain out of every data molehill—but instead focus on

“You don't talk about data quality.”  No, wait—that's The First Rule of Poor Quality Data. The First Law of Data Quality: “Data is either being used or waiting to be used—or wasting storage and support.” Although understanding your data is essential to using it effectively and improving its quality, as