Author
Phil SimonRSS
Author, Speaker, and Professor
Author, Speaker, and Professor
Phil Simon is a keynote speaker and recognized technology expert. He is the award-winning author of eight management books, most recently Analytics: The Agile Way. His ninth will be Slack For Dummies (April, 2020, Wiley) He consults organizations on matters related to strategy, data, analytics, and technology. His contributions have appeared in The Harvard Business Review, CNN, Wired, The New York Times, and many other sites. He teaches information systems and analytics at Arizona State University's W. P. Carey School of Business.
Better customer service via data
.@philsimon on improving the customer experience.
The Big Lebowski, dashboards, and Twitter
.@philsimon on whether dashboards can help with predictions.
In defense of the indefensible
.@philsimon on those who minimize the importance of data.
Facebook and the myth of big data perfection
@philsimon says that perfection is elusive.
Data lessons from Pizza Hut
Thought leaders and pundits like me espouse the virtues of big data. Although you'll get no argument from me on the potential benefits of this essential trend, it's important to remember that there is still tremendous value from using basic customer information. Driving home from a networking event on the
Bad data management in a two-letter word
Big data? What about the small stuff? In preparing for an upcoming business trip, I decided to rent a car on Enterprise.com. I could have sworn that I had registered on the site at some point, but I couldn't find my user name and password. Call it a senior moment.