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Mark Troester
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IT / CIO Thought Leader & Strategist

Mark Troester is the IT / CIO Thought Leader & Strategist for SAS. He oversees the company’s market strategy efforts for information management and for the overall CIO and IT vision. He began his career in IT and has worked in product management and product marketing for a number of Silicon Valley start-ups and established software companies. Twitter @mtroester

Mark Troester 3
Top 10 IT considerations for analytics in 2012

It’s hard to believe, but now that 2011 is almost over it’s time to look ahead. The technology pundits are starting to publish their 2012 predictions, and it’s not surprising to see topics like analytics, cloud, big data, mobile, social networking, virtualization, open source on these lists. Instead of creating

Mark Troester 3
Who’s right? Business or IT

I’ve had many recent opportunities to discuss the role of IT and business based on recent research efforts, focus group conversations, customer visits and advisory board discussions. Some of the feedback is really striking and sadly comical – “They don’t get it, they don’t understand analytics” – I heard the

Mark Troester 2
Big Hype requires solid Big Data tenets

Big hype about big data has played a significant role in driving awareness about the value of analytics. SAS welcomes the interest in big data, since it highlights our ability to work with huge volumes of complex and diverse data. Since this is such a critical topic, we have formulated

Mark Troester 9
Big data defined: It's more than Hadoop

Volume, Variety, Velocity – how many times have you heard that lately? The “3 V’s” are commonly used to describe big data by various vendors and analysts. Forrester extends this by introducing “Variability” as a 4th V – this addresses the fact that you need to design for agility due

Mark Troester 1
Research announcement for analytics in the cloud

Talk about a collision, what can be more hyped now than analytics and the cloud - unless you throw in "big data," and well, quite honestly, that's related too! SAS co-sponsored research on predictive analytics in the cloud with James Taylor and Decision Management Solutions. The research focused on the

Mark Troester 2
Prove It!

I was fortunate to participate in the SAS Power Series event that was held in Minneapolis recently. This event brought together seasoned analytic users from a variety of companies to share their experiences, successes and challenges as they strive to leverage analytics to help drive their business. Although the business

Mark Troester 0
Would you rather analyze or prepare?

Are you one of those people that love doing analysis? If so, there is nothing quite like analyzing customer patterns, revenue trends, inventory levels, cost optimization, etc. -- especially when you can use that analysis to make changes that will optimize your business. But before you can start the analysis,