Names, meanings, bias

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Over the past set of posts I have been discussing how implicit semantics can affect one’s interpretation of data. We looked at a literary example and tried to deconstruct the meaning. But when we adapted the inferred hierarchy to a different context, we introduced meaning into the model without accounting for it.

That suggests two things: first, our perception of what the original model represented and meant was skewed by our own interpretation. Second, we augmented that interpretation when adapting it to a different context, potentially limiting that description somewhat.

But there is a deeper implication as well: meaning is somewhat disconnected from intent. Those tasked with creating data sets for publication and sharing are by their own devices imbuing the data with biases based on their knowledge of the context in which the mode is created. And those using the data are imbuing the data with biases based on what they expect to see in the data. This realization suggests that there will always be some inconsistencies in interpretation that will become more acute as the distance between data creator and data consumer widens.

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David Loshin

President, Knowledge Integrity, Inc.

David Loshin, president of Knowledge Integrity, Inc., is a recognized thought leader and expert consultant in the areas of data quality, master data management and business intelligence. David is a prolific author regarding data management best practices, via the expert channel at b-eye-network.com and numerous books, white papers, and web seminars on a variety of data management best practices. His book, Business Intelligence: The Savvy Manager’s Guide (June 2003) has been hailed as a resource allowing readers to “gain an understanding of business intelligence, business management disciplines, data warehousing and how all of the pieces work together.” His book, Master Data Management, has been endorsed by data management industry leaders, and his valuable MDM insights can be reviewed at mdmbook.com . David is also the author of The Practitioner’s Guide to Data Quality Improvement. He can be reached at loshin@knowledge-integrity.com.

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