Richard Bradbury joined as alliances & partners director SAS UK & Ireland in November 2013. His role is to use existing partnerships and develop a wider partner network to increase penetration of the small and medium-sized business market plus build out broader and deeper business solutions to SAS’ largest clients. Big data analytics are set to be adopted by more than just the largest organisations which are established users of analytics, given the proliferation of data in the new information economy and the fact that data visualisation technology and analytics as-a-service offerings mean in-house expertise is no longer essential. Prior to joining SAS, Richard worked successfully for technology company EMC over an 11-year period in a variety of senior roles. He managed global accounts and successfully built its international telecoms business over a four-year period.
Small to midsize businesses (SMBs) want to make the most of their data, but many feel they lack the skills and solutions to effectively harness it. However, new technologies and new channels to market are leading to the “democratisation of analytics” making it easily available to all. SMBs cannot
