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Advanced Analytics
Mike Gilliland 0
Holdout Sets: Good or Bad?

My friend Tom Reilly of Automatic Forecasting Systems posted this comment on the INFORMS discussion group on LinkedIn: Some use all of the data and some withhold data to find the best forecasting model? Withholding is arbitrary as changing the withhold from x to y means a completely different model

SAS Events
Kirsten Hamstra 0
We have a winner!

Congratulations to John Calhoun of Gilead Sciences Inc.! He was the winner of the SAS Publishing book of his choice for participating in the SAS Global Forum SAS Publishing e-Book Reader Survey! Many thanks to everyone who participated in our survey. A results summary will be posted shortly. Once again,

Analytics
Anne Milley 0
Playing in Everyone’s Backyard

One of my all-time favorite quotes is from John Tukey: “The best part about being a statistician is you get to play in everyone’s backyard."? Statistics (and more broadly, analytics) contributes to and draws from multiple disciplines. There is a unity to analytical methods: The same method used in quantitative

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,

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