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Jeanette Gibson, global director of social media at Cisco, kicked off the Ragan Cisco Social Media Summit with an outstanding and inspiring review of how Cisco is using social media tools including blogs, Twitter and employee-generated video. These are my more-or-less tidied up notes from her presentation. Cisco has 22
Wow, what a couple of days!! I was involved with the SAS Business Forecasting Conference the last two days and I am impressed with all that I saw and learned! F2010 brought 238 people together from 16 countries to share best practices around business forecasting. You have to take a
I'm using this post to share links to several SAS-related blogs created by others. This is me acting generous by sharing -- it's not me acting lazy by shirking an original post. Really. Datum Reparo! AnnMaria waves her SAS Enterprise Guide magic wand, utters a few (magic?) words, and makes
Like many people, I prioritize tasks based on expected results; specifically by evaluating the impact of each likely outcome on the future of SAS’ marketing efforts. Ensuring deliberate actions have purpose and meaning—today and tomorrow—is important, because a forward thinking mind-set keeps one moving in the right direction. There’s a
We’re getting ready for the third webinar in the SAS Applying Business Analytics webinar series. This webinar explores how to ensure the success of advanced analytic applications. It’s designed for line-of-business vice presidents, directors, managers and others who want to explore, develop, act and collaborate on making fact-based decisions. So
This week I'll be heading to Cisco in San Jose for the Social Media Summit, put on by Ragan Communications. I'm excited to be attending and even more so to be presenting. I attended a Ragan event at SAS about two years ago, before I took on the Social Media
A few weeks ago I posted 'Chris Brogan Talks About the Value and Measurement of Social Media', the fifth (of six) Chris Brogan videos taped when Chris was at our headquarters in Cary, NC. In this video, the sixth and final segment in the series, SAS' Deb Orton interviews Chris
As I make my way around the country I often have the opportunity to talk with state and local government leaders and as you can imagine, the financial crisis is the first, second and third topics on their minds. Everywhere, state and local governments are forced with painful decisions to
I was in a meeting this morning with some of SAS’ most active social media marketers: a solid group of smart folks who understand the value of social media and are integrating social into their campaigns in practical, measurable ways that add real value. It’s always an exhilirating discussion. We’re
I presented recently at the County Auditors Association of California annual conference. It was a packed house in Death Valley, CA, and after weathering a major sandstorm, the attendees seemed anxious to learn of the latest fraud trends in local government. Based on the questions and sidebar discussions throughout the
More and more, executives have questions about social media, and recently they have turned to me for answers. It’s clear they’re moving along the continuum of interest from ‘I’ll let this fad pass,’ to ‘wow, I best get on board this train before I get left behind.’ Because I grapple
This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide
The Results Driven Policing Conference, which was put on by the Penn State University Justice and Safety Institute and held in Baltimore recently, showcased the great performance improvements achieved by forward thinking law enforcement agencies throughout the United State and Canada. These agencies are under increasing pressure to improve public
I've always thought of myself as a doer. When other people are meeting and planning, I close my door, press mute and do things. For me doing means listening, experimenting, responding and writing - and it's nice to be recognized for what you do. I mention this because The Silicon
Like any good SAS professional, I subscribe to the SAS Samples RSS feed. The other day I found this sample that shows how to create a PDF report about the contents of a SAS Information Map. It's a nice example: it shows how to use the INFOMAPS engine and ODS