Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
Who do you want to be when you grow up? And can I offer you a suggestion? Considering the huge shortfall in analytical talent we’re facing, we should be asking those two questions more often. Many of the people who are considering a change in careers or searching for their
When I was young, the use of analytics wasn’t widespread – even in very large companies. Organizations relied on their leaders’ experience built on years in the industry. The more experience and knowledge a leader had, the better the decisions they made and the more successful the business was. The
