Attention analytics experts: Don’t send execs running to the emergency exit when you need buy in

The annual Predictive Analytics World Government 2012 conference (PAW-G), in only its second year,  drew 470 attendees, more than double the year before! PAW-G is not just another conference where vendors outnumber the government attendees.  Government speakers from 18 government agencies participated this year as featured speakers and panelists and talked […]

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More big ideas on big data from Predictive Analytics World

If you're interested in more white board art and more discussions about high-performance analytics, I have a good list of links for you here.  SAS' roving reporter Anna Brown was in San Francisco last week at Predictive Analytics World, and she found a lot of people to talk to about […]

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Insights from econometrics heard at Predictive Analytics World

At Predictive Analytics World San Francisco this week I attended back to back sessions on econometrics, a word that doesn’t surface as often as I think it should. Bestselling books like Freakonomics: A Rogue Economist Explores the Hidden Side of Everything or Predictably Irrational: The Hidden Forces That Shape Our […]

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What's the story with high-performance analytics?

Something we all know instinctively is that many stories are better told in images. This week, as you may have heard, SAS is proving that concept on a very large scale with roaming life-size drawings that depict the main points made by speakers at Predictive Analytics World and the eMetrics Marketing Optimization […]

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Marketing optimization is a big data problem

One of the areas that high-performance analytics has the potential to improve is marketing optimization. In fact, almost every presentation I see about high-performance analytics includes a slide or two about marketing optimization. To understand why marketing optimization is a big data problem, let's look at the 3Vs to see […]

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SAS storyboards meetup at Predictive Analytics World

Several of us are heading out to San Francisco over the weekend for Predictive Analytics World and Text Analytics World running as part of Data Driven Business Week March 3-10 at the Marriott Marquis. If you're attending, we invite you to book your appointment with a SAS expert during Predictive Analytics […]

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Olivia Parr-Rud on predictive analytics

I've recently had the chance to work with Olivia Parr-Rud, an internationally recognized expert and thought leader in predictive analytics and innovative leadership. Her pioneering techniques in predictive modeling led to the writing of her first book, Data Mining Cookbook, Modeling for Acquisition, Risk and Customer Relationship Management (Wiley 2001). Olivia's passion […]

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Converging disciplines in analytics

This week I made a quick trip to Predictive Analytics World in San Francisco. It was my first appearance at that event, and some great things are going on at it and related conferences. It was held in conjunction with the eMetrics and Conversion conferences—all put on by Rising Media. […]

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The incremental impact

Tapan and I had the chance to talk with Karen Washburn, Manager for the SAS Business Knowledge Series, a SAS Education Division program, who is joining us at Predictive Analytics World this week! Karen will be participating in the conference and seeking out new partners to join the Business Knowledge […]

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Interview with Bill Franks, CAO Teradata

Bill Franks, Chief Analytics Officer (CAO) of Teradata spent some time with us this week to talk about next week's Predictive Analytics World activities! Predictive Analytics World that takes place during Data Driven Business Week March 14-15 in San Francisco. Any thoughts you would like to share about the upcoming […]

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