Tag: macy’s

Steve Polilli 0
A strategic data plan pays off

Recent SAS-sponsored research by the Economist Intelligence Unit surveyed large enterprises on a number of questions about "big data" and its value. The most prominent finding was that companies with a strategic data plan were much more likely to be financially successful than those who treat data as a tactical

Alison Bolen 1
Optimizing assortments with big data

Macy's Inc. is one of the nation’s largest and most well-known retailers, with a loyal base of customers who shop at its stores and online. The company’s e-commerce division, Macys.com, is relying on big data and high-performance analytics software from SAS to better understand its customers and help increase overall

Analytics
Waynette Tubbs 1
Why big data analytics now?

A current media hype phrase used to describe the ever-growing volume and size of corporate information is "big data." SAS hosts an annual series of business leadership conferences that bring together industry thought leaders, innovators, world leaders, challengers and inspirational speakers to discuss the dynamics needed for a competitive future.