Tag: jim collins

Alison Bolen 1
10 tips to greatness from Jim Collins

If you enjoyed reading Peter's and John's posts about the Jim Collins presentation at The Premier Business leadership series, you'll really enjoy this list of ten things you can start doing today to become great. Whether you are just staring your first business or a seasoned business leader, you can

Peter Dorrington 2
Great by choice

Why do some companies thrive in uncertainty, even chaos, and others do not? Author and business expert Jim Collins offered his insight on this phenomenon based on nine years of research that he and his colleague Morten Hansen collected for their new book Great by Choice: Uncertainty, Chaos and Luck

Analytics
Peter Dorrington 0
Analytical marketing roadmap - part 1

In their book Analytics at Work; Smarter Decisions, Better Results authors Tom Davenport, Jeanne G Harris and Robert Morison describe a 5-stage process to becoming an Analytical Competitor. In this series of articles, I am going to describe my interpretation of what it means for CMOs to become analytical marketers,