Paul Kent

Paul Kent is the Vice President of Big Data at SAS. He coordinates with customers, partners and R&D teams to make sure the SAS development roadmap is taking world-class mathematics to the biggest baddest problems out there. Paul joined SAS in 1984 as a Technical Marketing Representative and eventually moved into the Research and Development division. He has used SAS for more than 20 years and has contributed to the development of SAS software components including PROC SQL, the WHERE clause, TCP/IP connectivity, and portions of the Output Delivery System (ODS). A strong customer advocate, Paul is widely recognized within the SAS community for his active participation in local and international users conferences.

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5 ways to tackle big data and maintain brand loyalty

I recently shared with you my 2013 industry predictions.   With the anticipated increase in streaming data,  social data, big data BI and analytics and the growing focus on Hadoop clusters, one thing is certain:  big data is here to stay.   Knowing how to best tackle that data while maintaining brand

Data Management
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Five big data predictions for 2013

My predictions for "big data" in 2013 were recently published in the Fourth Quarter 2012 issue of Loyalty Management Magazine, and I wanted to share them here too: Streaming data from gadgets, cars and other devices will become an even bigger and more important data source. Social data will be used

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How does a VP of big data spend his time?

Some of you might be wondering what I’m planning to spend my time on as the new VP of Big Data at SAS. I think there are three equally important segments: First off I will be talking with customers who are really pushing us hard in the big data space,