Paul Kent is the Vice President of Big Data at SAS. He coordinates with customers, partners and R&D teams to make sure the SAS development roadmap is taking world-class mathematics to the biggest baddest problems out there. Paul joined SAS in 1984 as a Technical Marketing Representative and eventually moved into the Research and Development division. He has used SAS for more than 20 years and has contributed to the development of SAS software components including PROC SQL, the WHERE clause, TCP/IP connectivity, and portions of the Output Delivery System (ODS). A strong customer advocate, Paul is widely recognized within the SAS community for his active participation in local and international users conferences.