Faye Merrideth
Faye Merrideth RSS
SAS External Communications

In external communications at SAS, Faye Merrideth develops and executes PR programs that build awareness of SAS Analytics software. She manages editorial coverage and product reviews in the computer trade press, places SAS executives and customer speakers at trade conferences, facilitates press interviews and broadcast appearances, writes news release and bylined articles for multiple media channels, supports international PR and award nominations.

Recent Posts

Building a culture of analytics one employee at a time

SAS customers are both bright and generous. Recently, I met several who gathered to discuss SAS Enterprise Miner and SAS Model Manager predictive analytics and ... Read More

Dive into deep pool of new analytical techniques and ideas at Analytics 2012 and come out with inspiration

The world's largest analytics education conference, Analytics 2012, is set for June 14-15 in Cologne, Germany. According to previous attendees, it’s the training, professional connections, ... Read More

Kaggle's real predictive analytics winners

Everyone loves a good contest. At Predictive Analytics World 2012 (or #pawcon if you're on Twitter), Kaggle’s head of analytic solutions, Karthik Sethuraman spoke about “Crowdsourcing ... Read More

Inspire collaboration to promote analytics and business value

Direct competition with peers inhibits collaboration. At Predictive Analytics World (#pawcon on Twitter), one of my favorite people in the statistics field, Arnold Goodman of ... Read More

With SAS Analytics, Bintel knows its telecom customers

I enjoy writing about our customers.  They are doing great things with SAS Analytics.  Operating in Africa under the Azur brand, Bintel is a fast-growing ... Read More

Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that ... Read More

Top 12 ways to spur innovation in tough times

Is innovation being squelched during belt-tightening optimization efforts? If long term benefits aren’t balanced with short term gains, that’s often the case. Passion is quickly ... Read More

March Madness: bias in the seeding process?

The NCAA Division I men's basketball tournament is big business and March Madness is exciting, but is the selection process fair? Using the SAS Analytics-powered ... Read More

Management exercise -- DO try this at home

We don’t enjoy hearing what others have to say about our behavior. How helpful is feedback that focuses on the past? It makes us defensive. ... Read More

Thriving in a Web 2.0 World

What are the benefits of using social media? Many of us think of social media as being for high school or college kids. They love ... Read More