Planning the MDM journey: SAS DataFlux delivers phased MDM projects

2013 is rapidly approaching and everyone is focused on change, whether it’s a shift in your current role, a New Year’s resolution or a new business plan. Similarly, organizations are looking at their master data management (MDM) strategy with an eye on the accompanying change management. There is a shift towards a [...]

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Three pillars of better business outcomes: information management, analytics, and campaign optimization

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these [...]

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