Sense and Adjust v Optimize and Innovate

Which is better – sense and adjust or optimize and innovate? I believe it’s the latter. I wasn’t sure whether I should post this entry here, or under my “inspire” blog which explores the use of Business Analytics. It fits equally at home on both. To encourage you to visit [...]

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    I’m Jonathan Hornby, a marketing director at SAS. This is my blog for discussing news stories and events that capture my attention and get me thinking about how they will influence tomorrow’s business strategies.
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