Sense and Adjust v Optimize and Innovate

Which is better – sense and adjust or optimize and innovate? I believe it’s the latter. I wasn’t sure whether I should post this entry here, or under my “inspire” blog which explores the use of Business Analytics. It fits equally at home on both. To encourage you to visit [...]

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Reinventing business

Two stories caught my attention this morning – one from Reuters on a new web site designed to bring crowd sourcing to fashion, and the other from booz&co’s strategy+business magazine – an interview with Henry Mintzberg “Management by reflection”. Both were radical and inspiring. Both turn general business assumptions on [...]

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Innovation simplified

It’s as easy as one, two three right? … maybe. Earlier this week I attended the first in a three part series hosted by The Economist – The Ideas Economy. The session was focused on “Innovation – fresh thinking for the ideas economy” held at the Haas School of Business, [...]

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  • About this blog

    I’m Jonathan Hornby, a marketing director at SAS. This is my blog for discussing news stories and events that capture my attention and get me thinking about how they will influence tomorrow’s business strategies.
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