Aimee Rodriguez
Aimee Rodriguez RSS
Marketing Specialist, SAS Press

Aimee joined SAS in 2011 as the Marketing Specialist for SAS Press. Her experience includes public relations and marketing work in the publishing industry and academia.

Recent Posts

Top 3 reasons to learn PROC TEMPLATE

We’re just coming back from SAS Global Forum, and what a show! SAS Books was there to provide users with the highest-quality resources for learning ... Read More

4 things you should know about Big Data

I recently attended the O'Reilly Tools of Change for Publishing Conference in New York, and I have to confess, I had a Twitter eureka moment. ... Read More

5 things you'll learn how to do with Implementing CDISC Using SAS

For decades, researchers and programmers have used SAS to analyze, summarize, and report clinical trial data. Now Chris Holland and Jack Shostak have written the ... Read More

Human capital analytics and the case of the Chrysler Academy

"Correlation does not equal causation"; this is true across all data analytics, including human capital analytics, and it's a concept that coauthors Gene Pease, Boyce ... Read More

How to implement a big data analytics program

For several years now I've wanted to do something great with the empty flower beds around our house. Starting a garden is no small task, ... Read More

Business intelligence applied

It's midyear, and management has decided that a new publication is a great way to highlight the work of a group of people within the ... Read More

Early praise for PROC DOCUMENT by Example Using SAS

Hot off the press and debuting at NESUG is Michael Tuchman's new book, PROC DOCUMENT by Example Using SAS. Tuchman's book demonstrates the practical uses ... Read More

3 things you should know about The Little SAS Book, Fifth Edition

You’ve known it, you’ve loved it. Your copy’s pages are worn, torn, or coffee-stained, and yet it’s still as beloved as ever. It’s your Little ... Read More

What you need to know about predictive analytics

Jean Paul Isson (Global Vice President of Business Intelligence and Predictive Analytics, Monster Worldwide, Inc.) and Jesse Harriott (Chief Analytics Officer, Constant Contact) know a ... Read More

Top 3 updates to Categorical Data Analysis Using SAS

Categorical Data Analysis Using SAS has been a favorite among SAS Books readers for quite some time, both as a useful discussion of categorical data ... Read More