“[Most companies] haven't properly addressed the need for cultural change!... There's still this prevailing perception that it's a technology & skills problem.”
“Analytics only ever tells you one of two things—it either confirms what you knew or it suggests that you were wrong.”
“Lots of companies are getting value out of information, analytics, and big data, I think it's more a question of whether they can keep getting *more* value of their investment and capability. I prefer to look at it in terms of potential and relative performance rather than an absolute measure.”
These are just some of the insights Evan Stubbs shared during yesterday’s All Analytics Book Club e-chat about his new book, Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics. Evan is the Chief Analytics Officer for SAS Australia / New Zealand and he sits on the board of the Institute of Analytics Professionals of Australia. His book takes a hands-on approach, addressing not only the practicalities of big data and analytics, but also the culture that needs to exist to be successful. The author of two previous titles, Evan says he wrote this new book “for the ‘decision makers,’” in an effort to answer the question, “How do I innovate?”
As one participant put it, Evan has “taken the discussion to a level beyond where a lot of people seem to be focused, past the ‘you need analytics, accept it’ to ‘here's what you can do with it to move your company forward.’”
Do you think you could benefit from Evan’s expertise? Join the next e-chat on Tuesday, Sept. 2, at 3:00 p.m. ET, where the discussion will focus on “making it real” and “making it happen.” The Book Club will wrap up with a live, on-air interview and Q&A with Evan on Tuesday, Sept. 9, at 3:00 p.m. ET (register now).
You can also get the full story – now at 20 percent off. AllAnalytics community members who order a copy of Big Data, Big Innovation from the SAS store between now and Sept. 21, 2014, will get 20 percent off the retail price along with free shipping. Use promo code A2BCPP. (Store and discount are US only at this time. International community members can find purchasing options listed by country here.)