Tag: customer data management

Phil Simon 0
Data lessons from Pizza Hut

Thought leaders and pundits like me espouse the virtues of big data. Although you'll get no argument from me on the potential benefits of this essential trend, it's important to remember that there is still tremendous value from using basic customer information. Driving home from a networking event on the

David Loshin 1
Organizing data for customer centricity

The conventional approach to data organization within a business is largely correlated to the original operational intent. Whether the data is collected or created as a result of executing a business transaction or as a result of managing operational activities, in most cases the information is effectively a byproduct of