Take a guess at the top two marketing challenges many companies face. The guess here is they may be the pain points of your clients, too.
According to Hubspot, the greatest obstacle is generating traffic and leads (63 percent). That second-greatest stumbling block involves proving the return on investment of various campaigns and initiatives (40 percent).
As a SAS Managed Analytic Services Provider (MASP), Bisnode is helping its clients break down those common marketing barriers.
Bisnode is a data and analytics company that helps its clients pull insights from their marketing information. Among the company’s core areas of focus are the automotive, retail and financial services industries, where it is increasingly essential to identify and successfully reach prospects at different stages of the buyer’s journey.
As a SAS MASP, Bisnode provides clients with solutions that scale quickly across markets and industries so they can make sense of growing volumes of industry data. The solutions are underpinned by SAS and Intel technology, giving clients on-demand access to analytics that inform key business decisions.
For Bisnode’s clients, it’s all about delivering the right message at the perfect time. Across industries, Bisnode’s clients find themselves in a fierce competition for market share. This reality has created a need to target potential buyers with contextually relevant information at precisely the right moment. In doing so, clients vying for consumers’ attention enhance their marketing efforts, which significantly improves ROI.
“The SAS MASP program gives us the flexibility we need to do business with our customers. We’re able to grow with our customers and create more value,” Bisnode Chief Strategy Officer Anders Borg says.
The SAS solution stack increases efficiency by offering an end-to-end solution that develops analytical models, loads and imports data, and handles data management.
Clients in the auto industry — namely car companies and dealerships — are great examples of organizations that benefit from Bisnode’s help. Those clients just need to input a car’s registration to learn if the condition of an automobile is acceptable to operate. The service Bisnode provides enables clients to target drivers with automated messages, sent through their preferred channels. Clients can adjust how much of their own data is input into the system through Bisnode’s web portal.
With its increased flexibility, Bisnode ensures its clients don’t deal with the time-intensive period of on-premise deployment and training. Instead, they get accelerated cloud-based analytics capabilities and solutions — minus the cost and complexities associated with implementing on-site software.
“For us, it is important to have speed and agility,” Borg says. “As a SAS MASP, we have even more flexibility in being customer-oriented.”
