Accenture MASP: Providing agility, awareness and adaptability with analytics

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When it comes to helping clients embark on a successful journey toward digital transformation, Accenture’s Athena Kanioura says the hurdles are almost always the same. For starters, clients struggle with adapting to new developments in technology. They also find it difficult to arm employees with the skills needed to ensure the company competes in the digital era.

“We equip them through analytics and technology to tackle those challenges,” Accenture’s global data science lead says.

And it’s as a SAS Managed Analytic Services Provider (MASP) that Accenture is improving clients’ competitive edge via data-driven insight.

Accenture is a Fortune Global 500 company that provides professional and consultative services in the core business areas of strategy, digital, IT and operations. One of the company’s key divisions is Accenture Digital, which helps clients enhance the digital experiences they create for their customers.

As a SAS MASP, Accenture has direct access to the analytics technologies and expertise that are staples of the SAS and Intel partnership. Those capabilities are integrated into the Accenture Insights platform — a comprehensive, turnkey analytics solution that enables clients to quickly and confidently make data-driven business decisions.

One of the pillars of Accenture Digital is Accenture Analytics. By infusing business-critical information into decision-making, Accenture is helping clients around the world, and across industries, achieve digital transformation.

The SAS MASP program plays an important role in Accenture’s ability to rise to the challenge.

“We’re able to procure analytical services and analytical software in a faster, agile and more affordable manner, so our clients don’t have to deal with the burdens of traditional IT infrastructure,” Kanioura says.

For Accenture, the biggest benefit of the program is the flexibility it affords in terms of licensing and procuring required analytical services. Accenture clients get their hands on the analytical insight they need — without subjecting themselves to hassles that traditional IT models create.

They don’t have to deal with licensing agreements. They don’t have to worry about procuring certain analytical services. And the need to have in-house analytics expertise is eliminated.

As a SAS MASP, Accenture can provide analytical managed services quickly, easily and, most importantly, without issue for its clients.

“To accelerate the analytics journey,” Kanioura says, “I can vouch that clients would say Accenture and SAS have shaped managed analytic services for the years to come.”

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Scott Batchelor

Marketing Manager

Thanks for stopping by and reading my blog ramblings! I'm a creative marketing manager with a passion for innovation, great leadership, cutting-edge technology and proper grammar. Opinions are my own. I've had the distinct privilege of working for a variety of great companies in a handful of different industries. It's certainly given me a wide perspective into the challenges that today's companies face in marketing their products, branding and connecting with their customers. In my spare time, I'm a husband and father of four very active kids. I try to stay active myself -- I've finished a marathon (4:03), a 50-mile bike ride and climbed a 14,000-foot mountain in Colorado over the last couple of years. Follow me on Twitter at @scottbatchelor or LinkedIn at http://www.linkedin.com/in/scbatchelor.

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