We have two upcoming webcasts on Building Better Models presented at times convenient for a UK audience: If you are new to JMP Pro, you will want to view the webcast on 21 October 2014. If you are already using JMP Pro, the webcast on 31 October 2014 will suit
Rob Reul, founder and Managing Director of Isometric Solutions, has decades of experience helping businesses understand what customers want. In his Analytically Speaking webcast, Rob talked about using data analysis to focus product development in areas that customers consider most critical. Rob demonstrated some great success stories in choice modeling
One challenge in my statistical consulting projects that involve survey data is how to deal efficiently with open-ended questions. One option is to be involved in the planning of the survey such that you minimize their use. A second option is to have an experienced “coder” on your team and
Understanding your customers has always been important, but it's even more so when marketing products and services related to winter snow sports. Winter sports can have a short season and a limited number of consumers. How do you find them, identify their needs, create new promotions and assess whether the
Real wisdom from experience, statistical thinking and actionable results are thoughts that come to mind from the engaging conversation I had with Rob Reul, founder of Isometric Solutions, an international market research firm specializing in customer intelligence research. Rob helped us kick off the 2014 lineup for Analytically Speaking, and