As a developer, I try to make sure all the most-used features of JMP are where you can find them easily. That’s why the options to change the statistics shown in the crosstab are at the top of Categorical’s red triangle menu. That’s why the new “Redo” and “Save Script”
I’ve posted here in the JMP Blog about the American Marketing Association’s Advanced Research Techniques (ART) Forum and the impressive work that’s presented there every year. As co-chair, I am doubly excited for this year’s conference, which will take place June 26 – 29 in Boston, MA. We had an
When I was growing up in the Midwest (Columbia, MO, to be precise), flavored potato chips were a favorite of mine. Though I preferred sour cream and onion, barbecue would do in a pinch. Imagine my delight, then, when my colleague Ryan Lekivetz informed me that our neighbors to the
Recently, my colleague Ryan Lekivetz wrote about our trip to Discovery Summit Europe in Brussels and our plan to test whether Belgian chocolate was really better-tasting than US chocolate. Ryan has blogged in detail about the constraints of designing the study, as well as the factors involved. In this blog
There’s a saying in publishing that you measure a book’s impact in two ways: how many people buy it, and how many people read it. There’s a similar saying in statistics: You measure a technique’s impact by how many people know about it and by how many people actually use
In an earlier post, I introduced the Probability and Multiple Choice Profiler, two new tools in the Choice Platform that help visualize comparisons between competing products and predict market share for proposed new products. This post covers step-by-step instructions for how to open and use the profilers in JMP 12.
The JMP Profiler is a powerful tool for visualizing your model. With one click, you can see what the model predicts when you change a product’s features or adjust one of your assumptions. It’s also a powerful communication tool. Your audience doesn’t need a statistics background to understand the model’s
Rob Reul, founder and Managing Director of Isometric Solutions, has decades of experience helping businesses understand what customers want. In his Analytically Speaking webcast, Rob talked about using data analysis to focus product development in areas that customers consider most critical. Rob demonstrated some great success stories in choice modeling