Learn Conjoint (Discrete Choice) Experimental Design and Analysis

Gail Massari
Gail Massari|April 23, 2010

Conjoint designs are planned experiments that determine the features people want in a product and what they are willing to pay for them. Market researchers show respondents a controlled set of potential products or services and then analyze how respondents make preferences. On April 12, Leo Wright demonstrated how to [...]

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JMP Year-End Roundup

Jessica Marquardt
Jessica Marquardt|December 22, 2009

Ah, yes. It’s been a good year. Why? Because JMP® software only gets better with age. Each new release boasts enhanced features and capabilities. And as time goes on, more people come to recognize the power of data visualization for making breakthroughs. As 2009 comes to a close, we reminisce [...]

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JMP® Experiment in ‘Science’

Jessica Marquardt
Jessica Marquardt|December 17, 2009

JMP user Peter Reich, a Regents Professor and Distinguished McKnight University Professor at the University of Minnesota, is featured in the December 2009 issue of Science magazine for his long-term experiment on biodiversity and global change. For more than a decade, Reich has used JMP to investigate the interactive effects [...]

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There's Gold in That Data!

Diana Levey
Diana Levey|June 30, 2008

It’s Monday, and I’m back in my office, having spent most of last week in Las Vegas participating in our Voice of the Customer (VOC) seminar. I’m spending my morning debriefing – sharing insights with colleagues; writing up a trip summary; filling out my expense report. I can knock that [...]

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