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Tag: web content targeting

Customer Intelligence

Scott CalderwoodMarch 8, 2018 0

Using SAS at SAS: The power of web optimization with SAS Customer Intelligence 360

Author's note: A special thanks to Mark Korey and Laura Maroglou who generously provided their expertise in creating the use case for this post. On any given month, several million visitors come to the SAS web – whether it’s www.sas.com, support.sas.com, blogs.sas.com or communities.sas.com. The one thing that these millions

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Customer Intelligence

Scott CalderwoodAugust 31, 2017 0

Using SAS at SAS: 3 simple steps to better web content targeting

For those of you using SAS Customer Intelligence 360, or generally just interested in the space around web content targeting and personalization capabilities, I wanted to share the latest with what we’re doing at SAS. As the SAS web experience division, we use SAS Customer Intelligence 360 on sas.com for

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