A great marketing strategy should always include research and reporting components to help sales find “gold” in potential and existing customer data to gain new revenue. Sales teams are always looking to their marketing counterparts to help get new leads to turn them into successful opportunities. It's simply not enough to just provide names
Do You Wow Your Customers or Give Them Woe? That was the question addressed during a SAS sponsored presentation at the eMetrics Marketing Optimization Summit in San Francisco. In this video, Retha Keyser, Business Development Manager for the SAS Customer Intelligence Global Practice, talks about using customer analytics to solve
I recently had the pleasure to attend the keynote panel for NCDM, which began with introductory statements by Larry Kimmel, CEO of the Direct Marketing Association. One of his statements really set the tone for the panel and actually for the rest of the show: “Data, customer centricity and accountability
Customer segmentation is a very basic component of most modern marketing strategies. The process involves dividing a customer base into groups of individuals who are similar in specific ways that matter in the context of your marketing programs. You can use segmentation to target groups effectively and allocate marketing resources
