This past spring I attended a Social Media Masterclass at the Event Marketing Summit, delivered by Erik Qualman, the author of Socialnomics. Erik is also the creator of this video called Social Media Revolution that you’ve probably seen on YouTube (it has also been featured on this blog). Here’s what
So Skittles threw in the towel. They didn't have the stomach for profanities and racial slurs showing up on their "homepage," which they had given over to a Twitter search page showing real-time results for "Skittles." When I wrote about this yesterday, I was thinking of it as a bold
One of the conversations we've had most often at SAS around our participation in social media channels involves the control of our brand, or more accurately the realization that every company has come to in the last few years: We no longer control our brand. Our message is determined as
