When was the last time you looked at your own company’s website? I mean, REALLY looked at it? And by that I mean, looked at it from the eyes of someone that knows nothing about your company. Try to do that every so often – it will give you an
In the last two weeks I've put some effort into opting-out of emails. I can't read them all because simply get too many, so something has to give. In some cases, I signed up for the newsletter or opted in to something with every intention of keeping up, but it just became too much.
Over the course of the last several years, our marketing team has been on a mission to find business value from data using analytics. In my role, I focus on demand generation via online channels, both inbound and outbound. As our web footprint has grown, so has our data and its irrevocable bond with digital marketing. As digital
As 2013 comes to a close, it’s time to take stock of some of the topics that captured our attention this year in the context of five “hot topics” we focused on. Marketing Analytics Marketing Analytics is near and dear to our hearts, among other reasons because we’ve had a
I have the good privilege to work with colleagues that represent all the best qualities of data-driven marketers. Jenn Chase and Matt Fulk lead our Marketing Services team, which has collaborated with me and my peers in dramatically improving our marketing results by using our own Customer Intelligence solutions. This "drinking
At SAS, we’ve always been smart about using our own software internally to support our business goals. For an example, read Chris Hemedinger’s post about the SAS program he designed to measure blog activity - and one decision the blog team made as a result. Or, you can read several
Marketing success in today's digital world requires a mix of art and science that involves both data-driven decision making and intuitive creativity to show how to improve your marketing. While marketing analytics have enabled the "scientific" side of marketing to evolve, it's also become apparent that creative thinkers working with the analytics are equally important.
Last week I described our social media monitoring and response pilot, and this week I’d like to talk about some key takeaways and lessons learned while working on the pilot. Leveraging knowledge across the enterprise is key Developing a First Responders list enabled our team to respond quickly, while leveraging
Brands like Comcast, Dell, and Nike have made names for themselves on Twitter as customer service pros. Their responses to customer mentions in the social sphere are known for being useful, timely and fun. At SAS, we were hoping to develop a similar program for monitoring and responding to our
A little over 2 years ago, I wrote a post about our vision for turning big data into a strategic asset. The outcome of this vision was the development of a Global Marketing System that provides marketers with complete views of customer behavior and advanced marketing analytics so we can
Happy New Year! As we begin 2012, I think we can all agree there is no question that the explosion of digital technology over the past few years has redefined the relationship between vendor and customer. With so much product and vendor information just a click or a tap away,
I just returned from a vacation to the Pacific Northwest. What a place! The highlight was a whitewater rafting trip we took on the White Salmon River in Washington. The trip is scenic and chaotic. The track of river we ran delivers a steady barrage of class 3-4 rapids and
Recently, my friend and colleague Will Waugh published Lead Management Automation – How We Did It and What we Learned, the first in this series of Lead Management Automation posts. While Will focused on outlining the digital marketing challenges we faced at SAS, I focused on solving those challenges. Here
This is my first post on this blog so let me introduce myself. I am Will Waugh – I am responsible for campaign management, channel optimization and marketing investment for Financial Services in the US. I am a B2B marketer with some big time business challenges. Traditional campaign management means
This is a continuation of my last post, Lunchtime Reading—4 Steps to Getting Started with a Lead Nurturing System. SAS’ recently implemented Lead Nurturing System is a calculated means to better serve our prospects and customers, while moving us along a continuum of turning our marketing data into more of
I was recently asked where to start once you have decided you want to implement a lead nurturing system. I thought it was a worthy question to write an answer to in a quick blog post. Here is what you need to begin: Educate yourself on the topic. Here are
Rewind to the summer of 2009. Kings of Leon’s Use Somebody was burning up the charts, Pixar’s Up was collecting a fistful of Academy Award nominations, and SAS’ marketing organization was committing to take our digital marketing efforts to another level. SAS, deeply interested with the challenge of nurturing sas.com
As you may have seen on the homepage of sas.com, or in the tweets and status updates of many of my colleagues, SAS has been ranked number 1 on the Fortune list of 100 Best Companies to Work for in America. We’ve been on the list every year since it
