Tag: Predictive Marketing

Customer Intelligence
Adrian Carr 0
Using analytics to determine best paths in customer journeys

The outbound marketing landscape, especially in the retail industry, is a challenging one. Customers are receiving multiple communications from multiple businesses, and for marketers it’s sometimes hard to understand which activity is driving results. Many retailers have a complex multichannel strategy of internet, email, direct mail, telemarketing, and catalogues. These

Customer Intelligence | Data Management
Suneel Grover 0
Web analytics vs. digital intelligence - what's the difference?

The business opportunity to intelligently manage customer journeys across their lifecycle with your brand has never been greater, but so is the danger of not meeting their expectations and losing out to savvier competitors. In my opinion, the current state of most digital analytic practices continue to be siloed, tactical, and narrowly fixated on channel-obsessed dashboard

Customer Intelligence
Suneel Grover 0
Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

Customer Intelligence
Suneel Grover 0
Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,