In 2009 I spoke at a number of events, some large and national and some small and local, about using social media for B2B. I noticed that the questions changed significantly throughout the course of the year. In January people were asking why they should care about social media and
Tag: nuts & bolts
Lots of people are understandably concerned about Facebook's recent changes to privacy settings, and what's now indexed by search engines and publicly available. In fact, quite a few of my Facebook friends have posted this as their status today: Check this out: If you don't know, as of today, Facebook
I've mentioned David Armano a lot in my Blogworld coverage, but he deserves it. He's a positive and effective evangelist for social media, and he shares great stuff. His presentation on creating visuals for your content was one of my highlights of Blogworld. It's not an easy task to break
Ten Tips for Establishing a Social Media Policy from David B Thomas on Vimeo. A preview of the panel discussion I will be participating in at the MarketingProfs Digital Marketing Mixer in Chicago, Oct. 21-22, 2009. The panel is called Positioning Your Company to Reap the Benefits of Social Media.
One of our SAS cybersleuths just notified me that some good guys have identified a vulnerability in Twitter that could allow the bad guys to take over your Twitter account, and all you'd have to do to allow it is view a tweet. Maybe you read about it at Techcrunch.
I'm in Charlotte, NC today for the Social Fresh social media conference. I'm on the Social Media B2B panel with Nathan Gilliatt and Jeff Cohen, moderated by Kipp Bodnar. When we met a few weeks ago, we decided we wanted to share stories, engage the audience and interact with them,
I got a lot of positive comments on my Four Step Plan for Getting Started in Social Media. It reminded me that people are at all different levels of knowledge and interest in social media. When you spend all day thinking about it and using it, it's easy to forget
Because of my job as social media manager at SAS, a lot of people ask me how to get started in social media. I'm working on several different resources to help our sales, marketing and communications folks understand how to integrate social media into their activities and provide bottom-line value.
(At least about this one thing.) I wrote this post on a plane to Germany, where I was headed to present at our annual Global Web Summit, where all (or most) of the folks at SAS setting our web direction met to talk about SEO and web analytics and other
People are talking about SAS online whether we are there or not. It's good for SAS employees to participate in those conversations provided we do it in a way that is respectful of the standards of the online community, follows the Social Media Guidelines & Recommendations, the Online Conduct Guidelines,
I spent the early part of this week at the Society for New Communications Research's NewComm Forum (Twitter hashtag #sncr) and Chris Brogan's Inbound Marketing Summit (#ims09) held side-by-side in the same hotel (a wise move considering the challenge of getting people to attend conferences right now). As an enterprise social media
My stated intention for this blog was to talk about the things we're doing at SAS to integrate social media into our communications, and share information about what's working and what isn't. It's unforgiveable that I've waited this long to talk about the Marketing 2.0 Council, because it's been our
For a while we were thinking of this job as Digital Media Manager, but a Google search for that phrase gets a lot more hits for software packages that help manage your digital media than it does for people who manage Web 2.0 activities. I suggested changing the title to