Haulers, influencers and customer-created outfits: analytics tie social media to merchandising
As promised in my last post, SAS’ Greg Soussloff, Dan Crane, Lori Schafer, and James Vickers are back from the National Retail Federation’s tech conference, NRF Tech. Here’s what they learned and shared at the SAS Roundtable on Social Media and Merchandise Planning. The well-attended roundtable included IT executives from