Excerpt from Steve Morlidge's new book Present Sense (Matador, 2019). Part 3: Not Storytellers But Reporters This is not the place to explore the role and ethics of performance reporting in detail, but I think there are at least four key duties. The duty of clarity Performance reports should be

Excerpt adapted from Steve Morlidge's new book Present Sense (Matador, 2019). Part 2: Not Storytellers But Reporters News and Evidence If we ever doubted the importance of having a capability to assimilate mountains of detail, synthesize it and present it in an accessible and balanced way, the storm around the

It's no secret that The BFD is a huge fan of Steve Morlidge. Morlidge has contributed work of fundamental importance to our understanding of the practice of business forecasting. His studies of forecast quality exposed the abysmal nature of the practice, including the startling statistic that perhaps 30-50% of real-life