I get asked a lot of questions by customers at all levels. They want to know how to solve their problems, and it is part of my role to help them find answers. The range of questions is extremely broad. Data scientists want to know how they can improve collaboration
Tag: Maximize Impact
Data may be expanding exponentially, but this expansion in itself is not the be-all and end-all. Data is very important, but only because it enables organisations to learn more about their customers and offer them a better service. Therefore – and this is crucial – data allows organisations to make
Analytics is on every agenda – including Enterprise Architecture Data analytics and AI is now on the agenda of every organisation. After years of being the back-room preserve of analysts, it is now out in the open, in the boardroom and being proclaimed as central to business strategy and transformation.
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
Over the last few years, a quiet and gradual, but nonetheless important, evolution has been taking place. There has been a move from traditional business intelligence or analytics software towards the use of open platforms that underpin analytics activity, and can integrate customers’ own solutions, reducing reliance on proprietary software.
Analytics platforms have a lot to live up to. The scope may be fairly straightforward, but expectations can be high, and there is a wide range of users and customers, all of whom have slightly different needs. This post explores what IT decision makers can expect from an analytics platform.
One of the most famous sayings in the world is probably “Unity is strength.” It is certainly widely applicable to very disparate areas, but surely it has nothing to do with platforms? Think again, because it could almost be described as their founding principle. The platform promise Back in the
The importance of real-time engagement is rapidly growing in companies around the world. The vast majority of customers now want and expect personalised experiences, tailored to fit their preferences and habits. This type of personalisation is only possible, however, with really good real-time analytics to provide insights, and suitable systems