Tag: James H. Lorie

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Mike Gilliland 0
Brilliant forecasting article from 1957!!! (Part 2)

Combining Statistical Analysis with Subjective Judgment (continued) After summarily dismissing regression analysis and correlation analysis as panaceas for the business forecasting problem, Lorie turns next to "salesmen's forecasts."* He first echoes the assumption that we still hear today: This technique of sales forecasting has much to commend it. It is based