This isn't such a brilliant article because we learn something new from it -- we really don't. But it is amazing to find, from someone in 1957, such a clear discussion of forecasting issues that still plague us today. If you can get past some of the Mad Men era words and
Combining Statistical Analysis with Subjective Judgment (continued) After summarily dismissing regression analysis and correlation analysis as panaceas for the business forecasting problem, Lorie turns next to "salesmen's forecasts."* He first echoes the assumption that we still hear today: This technique of sales forecasting has much to commend it. It is based
Brilliant, humorous, and obscure. Those words could describe two of my favorite comedians, Emo Philips* and the late Dennis Wolfberg. They could also describe, with the addition of "exceedingly" brilliant, "scathingly" humorous, and "apparently totally" obscure, a 1957 article, "Two Important Problems in Sales Forecasting" by James H. Lorie (The
